Creative Recreation 2014 Fall Line

/ 23 October, 2014 /

It's somewhat surreal seeing the photos you helped cultivate out in the world.  It's more surreal when you consider who the images are for.  In this case, it's Creative Recreation.  When I mention I was on set for this line, random friends came out of the wood work to tell me about how they rock a pair or their uncle works for distribution or they kick back with the owners in southbay.  So so strange!

This was my 2nd job as a Digital Tech, a 2 day excursion in downtown LA and a studio out in Venice, CA.  You suddenly realize how many looks go into a fashion line (answer: a lot!).  All in all, there were 14 looks per day, or closer to 30 for 2 days.

Still, it was something else working between a film crew and their schedule, 8 models, multiple stylists and makeup artists, the art director, and the countless other people on set.  What an introduction to the career as a digital tech.

For those who are curious, the shoot was mostly done at 1/160, F/22, ISO 100, with a 580EX Canon Speedlite (provided by me) shot anywhere from 1/8 to 1/2 power, zoomed in from 80mm-105mm for extra pop.  I was constantly adjusting the lighting for the photog, who wasn't too familiar using speedlites.

Now for the extra cool shots from the shoot:

Paloma Ford Featured on Creative Rec's Website 








Additional Gwen Stefani Photos Popping up

/ 22 October, 2014 /


How strange to see these photos with a desaturated skin, makeup and hair a dramatically neon hues, and a blue blustery sky in the backdrop.  Especially when we shot these against a black, glossy wall in a downtown LA basement in what used to be a slaughter house.  It was the last look of the night and everyone was growing thin...not that you could tell!  It's a surprise to see how much post production goes into album covers, let alone images used for marketing a pop star.

As before, it was just a single bare bulb Profoto head at 1/2 power about 8 ft up and centered. 1/160, f/10, ISO 100.  In case you were wondering.  ;)

Gwen Stefani's "Baby Don't Lie" Single

/ 21 October, 2014 /

It's strange to see a photo you had a part in making up online.  It's stranger when you think it's for a big name like Gwen Stefani and her latest album "Baby Don't Lie".

It was a 14-15 hour shoot where we were given 10'x10' space at a loading garage door to shoot her for 10 minutes at a time, while shooting the music video.  Which meant 4-5 hours off, 10 minutes on, times 3.  It did give me a perspective into shooting on a big production like that. There are 70+ people doing one thing or another, trying to coordinate what looks like a mess from the ground.

As the digital tech for this shoot, it was fairly straight forward.  No hiccups, just minor adjustments to a high up and center single bare bulb Profoto head as the sun changed and affected the fill.  In the evening, I placed a white v-flat for fill to make up for the lack of natural lighting.  Shot on a 5D MKIII at 1/160th, F/11, ISO 100.

The only thing that I had to be on the look out really was the lines causing the focus on the camera to go wonky, and blowing out highlights.  The highlights were troublesome due to the backlighting.  I'd have to keep the photographer aware of this and adjust for that seamless handoff, knowing at any moment, Gwen could come out and we'd have to shoot.  We just never knew when Gwen would pop out.

The above image though has had a fair amount of work done to it.  Mostly to affect the contrast of the walls and outfit, the pop in the makeup, tucking the clothing to keep from looking baggy.

Photo by Vijat Mohindra.


ONE Magazine Features Polaroid Photos Of Blading Cup Fundraiser

/ 29 August, 2014 /

Last weekend, veteran pro rollerblader Jon Julio threw the Blading Cup Fundraiser with Lux Armor to raise funds to setup bleachers for this year's Blading Cup competition in November.  A fair amount of the southern California scene was in attendance, so I brought along my polaroid to capture supporting faces.  They ended up raising $1400, which puts them at 2/3 of the way to their goal.

ONE Magazine was kind enough to post my photos from the event earlier today.  Take a look to see the faces that will make Blading Cup possible for another year!

I'll be posting up these photos on Flickr later tonight as well!

A Nice Reminder....

/ 14 August, 2014 /


It's weird when you're minding your own business and scrolling around on Facebook, then see an editorial you shot years ago.  It was one of my first 'assignments' from ONE Magazine after I was taken in as a contributor.  I was still figuring things out.  The gear was 3rd hand, the editing was cumbersome, and timing drove me crazy.

I had started blading with a new crowd then, which lead to the beginning of my video "Take Your Time".  In many ways, this editorial marked a transition in my life.  I was going from shooting for fun to turning this into a career.  I didn't know it then.

And here I am, assisting and tech on a Nicole Richie shoot tomorrow and Kelly Osborne shoot next week.  It's surreal to think the guy I was laying on the floor when I shot the photo above would become me.
 
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